Digital and Marketing Asset Management (Record no. 47110)

MARC details
000 -LEADER
fixed length control field 00820 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781933820729
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.068 REG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Regli, Theresa
245 ## - TITLE STATEMENT
Title Digital and Marketing Asset Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Rosenfeld Media
Place of publication, distribution, etc Brooklyn, New York
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 225
520 ## - SUMMARY, ETC.
Summary, etc The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Digital media-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Computer files-Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.