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Digital and Marketing Asset Management

By: Publication details: Brooklyn, New York : Rosenfeld Media, 2016Description: 225ISBN:
  • 9781933820729
Subject(s): DDC classification:
  • 384.068 REG
Summary: The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.
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The digital world is transitioning from text to media: photos, audio files, video clips, animations, games, and more. Enterprises of all kinds struggle with how to manage those media assets. Digital professionals who want to master the life cycles behind creating, storing, and reusing media need the inside scoop on how digital and media asset management technology really works.

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