User's Journey: Storymapping Products that People Love
Lichaw, Donna
User's Journey: Storymapping Products that People Love - Brooklyn, New York Rosenfeld Media 2016 - 146
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
9781933820316
Marketing.
Storyboards
Storytelling
Writing.
741.6 LIC
User's Journey: Storymapping Products that People Love - Brooklyn, New York Rosenfeld Media 2016 - 146
Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
9781933820316
Marketing.
Storyboards
Storytelling
Writing.
741.6 LIC
