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User's Journey: Storymapping Products that People Love

By: Publication details: Brooklyn, New York: Rosenfeld Media, 2016Description: 146ISBN:
  • 9781933820316
Subject(s): DDC classification:
  • 741.6 LIC
Summary: Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 741.6 LIC (Browse shelf(Opens below)) Checked out 13/11/2024 LA03306
Total holds: 0

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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