User's Journey: Storymapping Products that People Love (Record no. 47134)

MARC details
000 -LEADER
fixed length control field 00836 a2200181 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781933820316
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 LIC
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lichaw, Donna
245 ## - TITLE STATEMENT
Title User's Journey: Storymapping Products that People Love
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Rosenfeld Media
Place of publication, distribution, etc Brooklyn, New York
Date of publication, distribution, etc 2016
300 ## - PHYSICAL DESCRIPTION
Extent 146
520 ## - SUMMARY, ETC.
Summary, etc Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Storyboards
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Storytelling
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Writing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.