International Business Strategy In Complex Markets
Jansson, Hans
International Business Strategy In Complex Markets - 2 - Cheltenham, UK Edward Elgar Publishing 2020 - 357
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
9781839101830
International business enterprises.
Export marketing.
658.049 JAN
International Business Strategy In Complex Markets - 2 - Cheltenham, UK Edward Elgar Publishing 2020 - 357
In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.
Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
9781839101830
International business enterprises.
Export marketing.
658.049 JAN
