International Business Strategy In Complex Markets (Record no. 47253)

MARC details
000 -LEADER
fixed length control field 01064 a2200169 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781839101830
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.049 JAN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Jansson, Hans
245 ## - TITLE STATEMENT
Title International Business Strategy In Complex Markets
250 ## - EDITION STATEMENT
Edition statement 2
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Edward Elgar Publishing
Date of publication, distribution, etc 2020
Place of publication, distribution, etc Cheltenham, UK
300 ## - PHYSICAL DESCRIPTION
Extent 357
520 ## - SUMMARY, ETC.
Summary, etc In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.<br/><br/>Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element International business enterprises.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Export marketing.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.