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International Business Strategy In Complex Markets

By: Publication details: Cheltenham, UK : Edward Elgar Publishing, 2020Edition: 2Description: 357ISBN:
  • 9781839101830
Subject(s): DDC classification:
  • 658.049 JAN
Summary: In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.049 JAN (Browse shelf(Opens below)) Available A27554
Book Book Alliance School of Business 658.049 JAN (Browse shelf(Opens below)) Available A27552
Book Book Alliance School of Business 658.049 JAN (Browse shelf(Opens below)) Available A27553
Reference Book Reference Book Alliance School of Business 658.049 JAN (Browse shelf(Opens below)) Not for loan A27550
Book Book Alliance School of Business 658.049 JAN (Browse shelf(Opens below)) Available A27551
Total holds: 0

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.

Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.

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