Basics Marketing 03: Marketing Management
Sheehan, Brian
Basics Marketing 03: Marketing Management - Switzerland AVA Publishing 2011 - 167
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
9782940411511
Technology Management & Public relations
General Management of Marketing
Commerce - Business
658.8 SHE
Basics Marketing 03: Marketing Management - Switzerland AVA Publishing 2011 - 167
Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
9782940411511
Technology Management & Public relations
General Management of Marketing
Commerce - Business
658.8 SHE
