Basics Marketing 03: Marketing Management (Record no. 50081)

MARC details
000 -LEADER
fixed length control field 00821 a2200181 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250424151239.0
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9782940411511
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8 SHE
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheehan, Brian
245 ## - TITLE STATEMENT
Title Basics Marketing 03: Marketing Management
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Switzerland
Name of publisher, distributor, etc AVA Publishing
Date of publication, distribution, etc 2011
300 ## - PHYSICAL DESCRIPTION
Extent 167
520 ## - SUMMARY, ETC.
Summary, etc Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Technology Management & Public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element General Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Commerce - Business
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Source of classification or shelving scheme Dewey Decimal Classification

No items available.