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Basics Marketing 03: Marketing Management

By: Publication details: Switzerland: AVA Publishing, 2011Description: 167ISBN:
  • 9782940411511
Subject(s): DDC classification:
  • 658.8 SHE
Summary: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.
List(s) this item appears in: New Arrivals April 2025 - Liberal Arts
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts and Humanities Alliance School of Design 658.8 SHE (Browse shelf(Opens below)) Available LA04938
Total holds: 0

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

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