Global Brand Strategy : unlocking brand potential across countries,cultures and markets

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Material type: Text

TextLanguage: English Publication details: New Delhi: Kogan Page, 2003Edition: SecondDescription: 259ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.827 GEL (Browse shelf(Opens below))	Available		A04485

Total holds: 0

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Previous	658.827 FLO Branding A Store: How to build successful retail brands in a changing marketplace	658.827 GAN Global Brands	658.827 GAN Global Brands	658.827 GEL Global Brand Strategy	658.827 GEL Global Brand Strategy	658.827 GIL Warriors on the High Wire - The balancing act of Brand leadership in the 21 Century	658.827 HAI Brand Failures	Next

Brand Management(658.827)

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