Contemporary views on marketing practice / / edited by Gary L. Frazier, Jagdish N. Sheth.
Material type:
TextPublication details: Lexington, Mass. :: Lexington Books,, c1987Description: vi, 282 p. : ill. ; 24 cmISBN: - 0669151203 (alk. paper)
- 9781613110072
- 658.8 FRA 19
- HF5411 .C66 1987
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|
Book
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Alliance School of Business | 658.8 FRA (Browse shelf(Opens below)) | Available | A17425 | |||
|
Book
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Alliance School of Business | 658.8 FRA (Browse shelf(Opens below)) | Available | A17426 |
Total holds: 0
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| 658.8 FER Marketing Management Strategies | 658.8 FER Marketing Management Strategies | 658.8 FIS Marketing Genius | 658.8 FRA Contemporary views on marketing practice / | 658.8 FRA Contemporary views on marketing practice / | 658.8 FRA Marketing Know-how: | 658.8 GAM Marketing Revolution |
Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
Includes bibliographies.
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