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Building, Measuring, and Managing Brand Equity

By: Material type: TextTextLanguage: English Publication details: New Delhi: Prentice Hall of India Pvt Ltd, 2003Edition: 2Description: xxvii+788ISBN:
  • 8120323092
Subject(s): DDC classification:
  • 658.827 KEL
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Book Book Alliance School of Business 658.827 KEL (Browse shelf(Opens below)) Available A04823
Book Book Alliance School of Business 658.827 KEL (Browse shelf(Opens below)) Available A08943
Book Book Alliance School of Business 658.827 KEL (Browse shelf(Opens below)) Available A08944
Total holds: 0

Brand Management(658.827)

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