Advertising worldwide : : concepts, theories and practice of international, multinational and global advertising / / Marieke de Mooij.

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Material type: Text

TextPublication details: New York :: Prentice Hall,, 1994Edition: 2nd edDescription: xxii, 570 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	659 MOO (Browse shelf(Opens below))	Not for loan		A19814

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Previous	659 FER Corporate Communications	659 MAR Pocket Advertising - The essentials of the business of advertising from A to Z	659 MIK Brand Lands, Hot Spots and Cool Spaces	659 MOO Advertising worldwide :	659.1 London International Advertising Awards (Set of 2 DVDs)	659.1 London International Advertising Awards	659.1 BAA Integrated Advertising, Promotion, & Marketing Communication	Next

Includes bibliographical references and index.

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