Advertising campaign strategy : : a guide to marketing communication plans / Donald Parente.

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TextPublication details: Mason, Ohio :: Thomson/South-Western,, c2004Edition: 3rd edDescription: xxvii, 404 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	659.113 PAR (Browse shelf(Opens below))	Not for loan		A19815
Reference Book	Alliance School of Business	659.113 PAR (Browse shelf(Opens below))	Not for loan		A19816

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Previous	659.111 SIS Advertising Media Planning	659.111 STE Truth, Lies and Advertising	659.113 PAR Advertising campaign strategy :	659.113 PAR Advertising campaign strategy :	659.113 SPR ADS to Icons	659.132 SCH How to Write a Good Advertisement : A short course in copywriting	659.133 HUG Buzzmarketing	Next

Includes bibliographical references and index.

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