Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik.
Material type:
TextPublication details: Australia ; Mason, OH :: South-Western Cengage Learning,, c2009Edition: 5th EdDescription: xlii, 726 p. : col. ill. ; 28 cmISBN: - 9780324568622 (student ed.)
- 0324568622 (student ed.)
- 9780324569407 (instructor's ed.)
- 0324569408 (instructor's ed.)
- Advertising & integrated brand promotion
- 659.1 OGU 22
- HF5821 .O34 2009
| Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
|---|---|---|---|---|---|---|---|---|
Donated Book
|
Alliance School of Business | Gratis | 659.1 OGU (Browse shelf(Opens below)) | Available | D02321 |
Total holds: 0
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| 659.1 GUP Advertising and personal selling | 659.1 JET Advertising Management | 659.1 MAL Integrated Marketing Communication | 659.1 OGU Advertising and integrated brand promotion | 659.1 OGU PROMO | 659.1 OGU PROMO | 659.1 SEM Advertising and Promotions: An Integrated Brand approach |
Includes bibliographical references and indexes.
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