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Integrated advertising, promotion & marketing communications / / Kenneth E. Clow, Donald Baack.

By: By: Material type: TextTextPublication details: Upper Saddle River, N.J. :: Pearson Prentice Hall,, c2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cm. With CD-ROMISBN:
  • 0131405462
Other title:
  • Integrated advertising, promotion, and marketing communications
Subject(s): DDC classification:
  • 659.1 CLO 21
LOC classification:
  • HF5415.123 .C58 2004
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Holdings
Item type Current library Call number Status Date due Barcode Item holds
Reference Book Reference Book Alliance School of Business 659.1 CLO (Browse shelf(Opens below)) Not for loan A19902
Book Book Alliance School of Business 659.1 CLO (Browse shelf(Opens below)) Available A19901
Total holds: 0

Includes bibliographical references and indexes.

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