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Integrated advertising, promotion & marketing communications / / Kenneth E. Clow, Donald Baack.

By: By: Material type: TextTextPublication details: Upper Saddle River, N.J. :: Pearson Prentice Hall,, c2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cm. With CD-ROMISBN:
  • 0131405462
Other title:
  • Integrated advertising, promotion, and marketing communications
Subject(s): DDC classification:
  • 659.1 CLO 21
LOC classification:
  • HF5415.123 .C58 2004
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