Integrated advertising, promotion & marketing communications / / Kenneth E. Clow, Donald Baack.

By:

Clow, Kenneth E

By:

Baack, Donald

Material type: Text

TextPublication details: Upper Saddle River, N.J. :: Pearson Prentice Hall,, c2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cm. With CD-ROMISBN:

0131405462

Other title:

Integrated advertising, promotion, and marketing communications

Subject(s):

DDC classification:

659.1 CLO 21

LOC classification:

HF5415.123 .C58 2004

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Reference Book	Alliance School of Business	659.1 CLO (Browse shelf(Opens below))	Not for loan		A19902
Book	Alliance School of Business	659.1 CLO (Browse shelf(Opens below))	Available		A19901

Total holds: 0

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Includes bibliographical references and indexes.

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