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Essentials of Marketing: A Global Managerial Approach

By: By: Material type: TextTextPublication details: USA: Mc-Graw Hill, 2003Edition: 9thISBN:
  • 0072467274
DDC classification:
  • 658.8 PER
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1. Introduction to the study of marketing
2. Global Auto Makers battle for their share of the luxury car market
3. Deere and company response to market oppurtunities

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