Customer in the boardroom? : : crafting customer-based business strategy / / Rama Bijapurkar.
Material type:
TextSeries: Response business booksPublication details: New Delhi ; Thousand Oaks, Calif. :: SAGE,, 2012Description: xxii, 232 p. : ill. ; 25 cmISBN: - 9788132106357 (hard back : alk. paper)
- 8132106350 (hard back : alk. paper)
- 658.4012 BIJ 22
- HF5415.5 .B488 2012
| Item type | Current library | Call number | Status | Date due | Barcode | Item holds | |
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Book
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Alliance School of Business | 658.4012 BIJ (Browse shelf(Opens below)) | Available | A21507 | |||
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Book
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Alliance School of Business | 658.4012 BIJ (Browse shelf(Opens below)) | Available | A21479 |
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| 658.4012 BES Economics of Strategy | 658.4012 BHA Case Studies on Global India - Strategic Challenges for Corporate | 658.4012 BIG Strategy Execution | 658.4012 BIJ Customer in the boardroom? : | 658.4012 BIJ Customer in the boardroom? : | 658.4012 BLA How to Prepare a Business Plann | 658.4012 BOS Alexander the Great''s Art of Strategy : The timeless lessons of history''s greatest empire builder |
Includes bibliographical references and index.
Introduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
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