Marketing Calculator : Measuring and managing return on marketing investment

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Material type: Text

TextPublication details: New Jersey: John Wiley & Sons, 2008Description: xiv+288ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.8 POW (Browse shelf(Opens below))	Available		A11326

Total holds: 0

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Previous	658.8 PET A preface to marketing management	658.8 PET Marketing management : Knowledge and skills	658.8 POC Marketing Whitebook 2009-2010	658.8 POW Marketing Calculator	658.8 PRI Marketing Concepts and Strategies	658.8 PRI Marketing Concepts and Strategies	658.8 PRI Marketing :	Next

Management of Marketing

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