Marketing Research

By:

Aaker, David A

By:

Material type: Text

TextPublication details: New Delhi: Wiley India Pvt. Ltd., 2019Description: 610ISBN:

9788126577125

Subject(s):

Marketing Research

DDC classification:

658.83 AAK

Summary: About the Book: Marketing Research The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions, and actions. In this edition, readers are expected to learn, explore,

List(s) this item appears in: New Arrivals for the Month of September - 2023

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business		658.83 AAK (Browse shelf(Opens below))	Available		A26366
Donated Book	Alliance School of Business	Gratis	658.83 AAK (Browse shelf(Opens below))	Available		D05816

Total holds: 0

Browsing Alliance School of Business shelves, Collection: Gratis Close shelf browser (Hides shelf browser)

Previous		No cover image available						Next
Previous	658.827 SEN Brand Positioning: Strategies for Competitive Advantage	658.827095 KUM Asia's Greatest Brands and Leaders 2016: Pride of Asia	658.83 AAK Marketing research	658.83 AAK Marketing Research	658.83 BER Marketing Research	658.83 BRA Marketing Research : Tools and Techniques	658.83 BRO Marketing Research: Customer Insights and Managerial Action	Next

About the Book: Marketing Research The 11th Edition of Marketing Research (by Aaker et al.) has been adapted to Indian perspective without much dilution of its global flavor. Keeping in mind the learning requirements of Indian students in the field of market research, this textbook has been developed by modifying contents at required places. This book, while maintaining the strengths of the original version, reflects the modern realities of marketing research. Real-life scenarios included in the Indian adaptation of Marketing Research would help readers in cognitive analysis, invoke thoughtful insights in the areas of market intelligence, business decisions, and actions. In this edition, readers are expected to learn, explore,

There are no comments on this title.

to post a comment.