The Economy of Brands

By:

Lindemann. Jan

Publication details: UK: Palgrave Macmillan, 2010Description: 183ISBN:

9781349312818

Subject(s):

DDC classification:

658.5038 LIN

Summary: "Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.

List(s) this item appears in: New Arrivals for the Month of December - 2023

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.5038 LIN (Browse shelf(Opens below))	Available		A27321
Reference Book	Alliance School of Business	658.5038 LIN (Browse shelf(Opens below))	Not for loan		A27320

Total holds: 0

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Previous	658.5038 HIS Marketing Decisions for new and Mature Products	658.5038 KAH New Product Planning	658.5038 KEN Diversification Strategy	658.5038 LIN The Economy of Brands	658.5038 LIN The Economy of Brands	658.51 GAR Common sense manufacturing :	658.51 HAM Faster Cheaper Better : The 9 levers for transforming how work gets done	Next

"Branding has always been a divisive issue in the boardroom. On one side has sat the sceptics those quick to point out the dangers of listing this most intangible of assets on the balance sheet; while on the other has sat the believers those keen to differentiate and extract super normal earnings from very normal markets. And now Lindemann has reconciled the two in 'The Economy of Brands' - the most thorough insight ever published into 'branding' - the often misunderstood alchemy of marketing and economics.

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