Graphic Design : The New Basics

Graphic Design: The New Basics brings a much needed new focus to the study of graphic design. Ellen Lupton, best-selling author of such books as Thinking with Type, and her colleague Jennifer Cole Phillips have developed an up-to-date basic design text for people who want to understand graphic design in a critical , rigorous way, informed by contemporary media, theory, and software systems. Through visual demonstrations and concise commentary, their book looks at structures ranging from point, line, and plane to scale, hierarchy, layer, and transparency. These concepts underline any work of design, from a logo or letterhead to a complex Web site. In an age when endlessly quoting and recycling popular media has become second nature, artists and designers are hungry to explore visually intensive, form-based thinking in a manner in tune with contemporary art, life, and technology.This colorful, compact,clearly written volume does just that.