Enchantment: The Art of Changing Hearts, Minds and Actions
Publication details: New York: Portfolio/Penguin, 2011Description: 211ISBN:- 9780241953648
- 658.80019 KAW
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds | |
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Alliance School of Liberal Arts | Alliance School of Design | 658.80019 KAW (Browse shelf(Opens below)) | Available | LA03052 |
How do companies such as Apple create such enchanting products? And how do some people always seem to enchant others?
According to bestselling business guru Guy Kawasaki, anyone can learn the art of enchantment. It transforms situations and relationships, turns cynics into believers, and changes hearts and minds.
This book explains all the tactics you need to enchant. Kawasaki's lessons are drawn from his tenure at Apple, as well as his decade of experience as an entrepreneur. Few people in the world are qualified to teach you how to enchant.
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