Designing Brand Identity: An Essential Guide for the Entire Branding Team

By:

Wheeler, Alina

Publication details: Hoboken, New Jersey: John Wiley & Sons, Inc.,, 2017Edition: 5Description: 324ISBN:

9781118980828

Subject(s):

DDC classification:

658.827 WHE

Summary: Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	658.827 WHE (Browse shelf(Opens below))	Available		LA03145

Total holds: 0

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Previous	658.45 LOI Story Is Everything: Mastering Creative Communication for Business	658.80019 KAW Enchantment: The Art of Changing Hearts, Minds and Actions	658.827 MAR Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers	658.827 WHE Designing Brand Identity: An Essential Guide for the Entire Branding Team	658.83 GOY Dum Dum Bullet : Adventures of a Corporate Soldier : Real Life Lessons in Marketing and Advertising	658.83 JEF Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know	658.8342 ARN Consumers	Next

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

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