Neuromarketing: : Understanding the Buy Buttons in Your Customer's Brain

By:

Renvoisé, Patrick

By:

Morin, Christophe

Publication details: United States: HarperCollins Focus, 2007Description: 243ISBN:

9781595551351

Subject(s):

DDC classification:

658.80019 REN

Summary: The latest brain research is changing the way we think about sales. How can this help you increase your business With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness. Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.80019 REN (Browse shelf(Opens below))	Available		A27737
Book	Alliance School of Business	658.80019 REN (Browse shelf(Opens below))	Available		A27738

Total holds: 0

The latest brain research is changing the way we think about sales. How can this help you increase your business
With people being inundated with thousands of daily sales messages, selling is now tougher than ever. That's why you need to learn what neuroscience has uncovered that will immediately increase your selling and influencing effectiveness.
Unveiling the latest brain research and revolutionary marketing practices, authors Patrick Renvoisé and Christophe Morin teach highly effective techniques to help you deliver powerful, unique, and memorable presentations that will have a major, lasting impact on potential buyers.

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