The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns

By:

Barry, Pete

Publication details: Thames and Hudson: New York, 2008Edition: 2ndDescription: 295ISBN:

9780500290316

Subject(s):

DDC classification:

659.1 BAR

Summary: Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

List(s) this item appears in: New Arrivals April 2025 - Liberal Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts and Humanities	Alliance School of Design	659.1 BAR (Browse shelf(Opens below))	Available		LA04945

Total holds: 0

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Previous	658.83 GOY Dum Dum Bullet : Adventures of a Corporate Soldier : Real Life Lessons in Marketing and Advertising	658.83 JEF Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know	658.8342 ARN Consumers	659.1 BAR The Advertising Concept Book: Think Now, Design Later A Complete Guide to Creative Ideas, Strategies and Campaigns	659.1 SHO 10 Principles of Good Advertising	659.1092 HEG Hegarty on Advertising : Turning Intelligence Into Magic	686.224 TRI Type Design: Radical Innovations and Experimentation	Next

Structured to provide both a complete course on advertising and a quick reference on specific industry topics, this book covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns.

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