Business Envirnonment: Text and Case

By:

Cherunilam, Francis

Publication details: Mumbai: Himalaya Publishring House, 2024Edition: 31 RevDescription: 752ISBN:

9789358409611

Subject(s):

DDC classification:

338.9 CHE

Summary: The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organised, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book sketches the various important aspects of the business-environment interface.

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Item type	Current library	Collection	Call number	Copy number	Status	Barcode
Book	Alliance School of Law	BA/BBA.LLB	338.9 CHE (Browse shelf(Opens below))	4	Available	L10959
Reference Book	Alliance School of Law	BA/BBA.LLB	338.9 CHE (Browse shelf(Opens below))	1	Not for loan	L10956
Book	Alliance School of Law	BA/BBA.LLB	338.9 CHE (Browse shelf(Opens below))	3	Available	L10958
Book	Alliance School of Law	BA/BBA.LLB	338.9 CHE (Browse shelf(Opens below))	2	Available	L10957
Book	Alliance School of Law	BA/BBA.LLB	338.9 CHE (Browse shelf(Opens below))	5	Available	L10960

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The modern business is placed in a very complex and intricate environment. The constraints and opportunities provided by the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors, etc. have profound impact on the business. The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the business should be organised, the technology to be adopted etc. are all influenced by the environmental factors. For formulating appropriate business strategies, one should, therefore, have proper understanding of the business environment. This book sketches the various important aspects of the business-environment interface.

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