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1021.
Global Marketing Strategies Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
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1022.
Global Marketing Strategy Susan P. Douglas, C. Samuel Craig. by Series: McGraw-Hill series in marketing
Edition: International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 DOU.
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1023.
Global Marketing : concepts, strategies, practice ; text and readings Syed H. Akhter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Oh. : : South-Western College, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 AKH.
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1024.
Global Marketing Management Masaaki Kotabe, Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley, , c1998
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KOT.
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1025.
Global Marketing Management Warren J. Keegan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
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1026.
Global Business : Four key marketing strategies Erdener Kaynak, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : International Business Press, , c1993
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KAY.
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1027.
Direct marketing management Mary Lou Roberts, Paul D. Berger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : : Prentice Hall, , c1989
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ROB.
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1028.
Data mining techniques : for marketing, sales, and customer support Michael J.A. Berry, Gordon Linoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1997
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 BER.
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1029.
The practice of marketing research James E. Nelson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Kent Pub., , c1982
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 NEL.
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1030.
Environmental marketing : Strategies, practice, theory, and research Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1995
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 POL.
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1031.
Essentials of marketing research Del I. Hawkins, Donald S. Tull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 HAW.
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1032.
Export import Joseph A. Zodl. by
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : Betterway Books, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ZOD.
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1033.
Global Marketing : Foreign entry, local marketing, and global management Johny K. Johansson. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 JOH.
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1034.
Essentials of marketing research William R. Dillon, Thomas J. Madden, Neil H. Firtle. by Series: The Irwin series in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL ; Boston, MA : : Irwin, , c1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 DIL.
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1035.
Global marketing management : a strategic perspective / Brian Toyne, Peter G.P. Walters. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Allyn and Bacon, , c1993
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 TOY.
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1036.
No cover image available
Images Retail
Material type: Text Text
Publication details: New Delhi : Images Multimedia Pvt Ltd ,
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (39).
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1037.
Contemporary marketing Louis E. Boone, David L. Kurtz. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : South-western , 2001
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 BOO, ...
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1038.
Contemporary marketing Louis E. Boone, David L. Kurtz. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson-south western , 2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 BOO.
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1039.
Contemporary marketing Louis E. Boone, David L. Kurtz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Forthworth : Dryden Press , 1999
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 BOO.
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1040.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8342 SCH, ...
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