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821.
Marketing Communication An Integrated Approach by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Kogan Page Ltd , 2005
Availability: Items available for loan: Alliance Ascent College (2)Call number: 658.802 SMI, ...
822.
International Marketing by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2005
Availability: Items available for loan: Alliance Ascent College (7)Call number: 658.84IM CAT, ...
823.
Case Studies in Marketing India Context by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2005
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8072 SRI.
824.
Marketing Management in Practice by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Proffesional Education , 2005
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 BPP.
825.
FAQs on Marketing Answered by the Guru of Marketing by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Singapore : Marshall Cavendish Business , 2005
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 KOT.
826.
International Marketing by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2005
Availability: Items available for loan: Alliance Ascent College (3)Call number: 658.84IM CAT, ...
827.
Global Marketing by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2005
Availability: Items available for loan: Alliance Ascent College (10)Call number: 658.84IM KEE, ...
828.
Marketing of High Technology Products and Innovations by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2005
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 MOH.
829.
International Marketing by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 CAT.
830.
International Marketing : Analysis and Strategy by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 ONK. Department of Commerce Library (1)Call number: 658.84 ONK.
831.
Sports, Inc. : 100 years of sports business : event evolution ... / by Phil Schaaf. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Amherst, N.Y. : : Prometheus Books, , 2004
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.47796 SCH.
832.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Pearson/Prentice Hall, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.802 KER, ...
833.
Health care market strategy : from planning to action / Steven G. Hillestad, Eric N. Berkowitz. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Sudbury, Mass. : : Jones and Bartlett Publishers, , c2004
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 362.10688 HIL.
834.
Global Marketing : an interactive approach Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin Co., , 2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 GIL.
835.
Global Marketing Management Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : Wiley, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KOT.
836.
Entrepreneurial marketing : real stories and survival strategies Bruce Buskirk, Molly Lavik. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson, South-Western, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 BUS.
837.
Customer behavior : a managerial perspective Jagdish N. Sheth, Banwari Mittal. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2004
Availability: No items available.
838.
Consumer behavior : A strategic approach Henry Assael. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 ASS.
839.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 PET, ...
840.
Marketing research essentials Carl McDaniel Jr., Roger Gates. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : J. Wiley, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.83 MCD, ...
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