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Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By: Publication details: 2010: John Wiley & Sons Inc.,, CanadaDescription: 298ISBN:
  • 9780470504543
Subject(s): DDC classification:
  • 658.83 JEF
Summary: We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non- marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having-and correctly using the numbers. Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover: Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)
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Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 658.83 JEF (Browse shelf(Opens below)) Available LA03361
Total holds: 0

We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non- marketing executives take a hard look at the numbers, they often can't see a tangible link between marketing and overall revenue. So if you're a marketer today, you're probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having-and correctly using the numbers.

Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You'll take your marketing performance to the next level as you discover:
Why more than 80 percent of companies don't make data-driven marketing decisions (and suffer for it)

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