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Designing Brand Identity: An Essential Guide for the Entire Branding Team

By: Publication details: Hoboken, New Jersey: John Wiley & Sons, Inc.,, 2017Edition: 5Description: 324ISBN:
  • 9781118980828
Subject(s): DDC classification:
  • 658.827 WHE
Summary: Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.
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Holdings
Item type Current library Collection Call number Status Date due Barcode Item holds
Book Book Alliance School of Liberal Arts Alliance School of Design 658.827 WHE (Browse shelf(Opens below)) Available LA03145
Total holds: 0

Whether you're the project manager for your company's rebrand, or you need to educate your staff or your students about brand fundamentals, Designing Brand Identity is the quintessential resource. From research to brand strategy to design execution, launch and governance, Designing Brand identity is a compendium of tools for branding success and best practices for inspiration.

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