User's Journey: Storymapping Products that People Love

By:

Lichaw, Donna

Publication details: Brooklyn, New York: Rosenfeld Media, 2016Description: 146ISBN:

9781933820316

Subject(s):

DDC classification:

741.6 LIC

Summary: Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts	Alliance School of Design	741.6 LIC (Browse shelf(Opens below))	Checked out	13/11/2024	LA03306

Total holds: 0

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Previous	741.6 KLA Boxed and Labelled Two!: New Approaches to Packaging Design	741.6 KLE Regular: Graphic Design Today	741.6 KOC Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs	741.6 LIC User's Journey: Storymapping Products that People Love	741.6 LOO Creative Illustration	741.6 LUP Graphic Design : The New Basics	741.6 LUP Graphic Design Thinking: Beyond Brainstorming	Next

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a "story first" approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

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