International Business Strategy In Complex Markets

By:

Jansson, Hans

Publication details: Cheltenham, UK : Edward Elgar Publishing, 2020Edition: 2Description: 357ISBN:

9781839101830

Subject(s):

DDC classification:

658.049 JAN

Summary: In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment. Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Book	Alliance School of Business	658.049 JAN (Browse shelf(Opens below))	Available	A27554
Book	Alliance School of Business	658.049 JAN (Browse shelf(Opens below))	Available	A27552
Book	Alliance School of Business	658.049 JAN (Browse shelf(Opens below))	Available	A27553
Reference Book	Alliance School of Business	658.049 JAN (Browse shelf(Opens below))	Not for loan	A27550
Book	Alliance School of Business	658.049 JAN (Browse shelf(Opens below))	Available	A27551

Total holds: 0

Browsing Alliance School of Business shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.049 HOD International Management: Culture, Strategy and Behavior	658.049 HOL International Management	658.049 JAN International Business Strategy In Complex Markets	658.049 JAN International Business Strategy In Complex Markets	658.049 JAN International Business Strategy In Complex Markets	658.049 JAN International Business Strategy In Complex Markets	658.049 JAN International Business Strategy In Complex Markets	Next

In this revised second edition, Hans Jansson develops and applies an international business and marketing strategy framework to contemporary complex global markets. This cutting-edge textbook explores the major challenges associated with doing business in complex and turbulent emerging markets, stressing the strategic importance of the natural environment.

Taking a holistic perspective that integrates stakeholder and shareholder views, this textbook employs an innovative network institutional framework to achieve sustainable competitive advantages by creating economic, social and ecological values with stakeholders.

There are no comments on this title.

to post a comment.