Basics Marketing 03: Marketing Management

By:

Sheehan, Brian

Publication details: Switzerland: AVA Publishing, 2011Description: 167ISBN:

9782940411511

Subject(s):

DDC classification:

658.8 SHE

Summary: Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

List(s) this item appears in: New Arrivals April 2025 - Liberal Arts

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Liberal Arts and Humanities	Alliance School of Design	658.8 SHE (Browse shelf(Opens below))	Available		LA04938

Total holds: 0

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Previous	658.4022 GRA Business of creativity: How to build the right team for success	658.45 DYK Effective Data Storytelling: How to Drive Change with Data, Narrative and Visuals	658.45 LOI Story Is Everything: Mastering Creative Communication for Business	658.8 SHE Basics Marketing 03: Marketing Management	658.80019 KAW Enchantment: The Art of Changing Hearts, Minds and Actions	658.827 HUN Newsjacking : the Urgent Genius of real-time advertising	658.827 MAR Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers	Next

Understanding how to create marketing programmes is one thing. Understanding how to take leadership in all of the business areas related to marketing (such as economics, finance, personnel management and long-term brand strategy) is quite another. This book helps bridge that divide to help students master the business of marketing.

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