Your search returned 1397 results.

Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
1001.
Advertising and Promotion: An integrated marketing communications perspective by
Edition: 6
Material type: Text Text
Publication details: New Delhi : Tata McGraw Hill , 2004
Availability: Items available for loan: Alliance Ascent College (2)Call number: 659.1 BEL, ... Alliance School of Business (8)Call number: 659.1 BEL, ... Department of Commerce Library (1)Call number: 659.1 BEL. Items available for reference: Alliance School of Business: Not for loan (4)Call number: 659.1 BEL, ...
Place hold Request article Add to cart
1002.
International Marketing by
Edition: 13
Material type: Text Text
Publication details: New Delhi : Tata McGraw Hill , 2008
Availability: Items available for loan: Alliance School of Business (11)Call number: 658.84 CAT, ...
Place hold Request article Add to cart
1003.
No cover image available
Indian Journal of Marketing
Current publication frequency: Monthly.
Publication details: Y-21, Hauz Khas, New Delhi : Indian Journal of Marketing ,
Online resources:
Availability: Items available for reference: Alliance Ascent College: Not for loan (57)Call number: 658.8/005, ... Alliance School of Business: Not for loan (8)Call number: 658.8/005, ...
Request article Add to cart
1004.
Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lexington, Mass. : : Lexington Books, , c1987
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 FRA, ...
Place hold Request article Add to cart
1005.
Winning back your market : the inside stories of the companies that did it Jagdish N. Sheth. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1985
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHE. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE.
Place hold Request article Add to cart
1006.
Introduction to Marketing by
Edition: 2
Material type: Text Text
Publication details: New Delhi : Oxford University Press , 2009
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 PAL. Department of Commerce Library (3)Call number: 658.8 PAL, ... Items available for reference: Department of Commerce Library: Not for loan (1)Call number: 658.8 PAL.
Place hold Request article Add to cart
1007.
Services marketing Valarie A. Zeithaml, Mary Jo Bitner. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw Hill, , c1996
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.805 ZEI.
Place hold Request article Add to cart
1008.
Marketing theory : evolution and evaluation Jagdish N. Sheth, David M. Gardner, Dennis E. Garrett. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1988
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8001 SHE.
Request article Add to cart
1009.
The new competition / Philip Kotler, Liam Fahey, Somkid Jatusripitak. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice-Hall, , c1985
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 382.0952.
Request article Add to cart
1010.
World Wide Web Marketing : integrating the Internet into your marketing strategy Jim Sterne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 STE.
Request article Add to cart
1011.
1,001 ideas to create retail excitement / Edgar A. Falk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.82 FAL.
Request article Add to cart
1012.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 KER.
Request article Add to cart
1013.
Strategic market management David A. Aaker. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley & Sons, , c1998
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 AAK.
Request article Add to cart
1014.
Analysis for strategic marketing Vithala R. Rao, Joel H. Steckel. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 RAO.
Request article Add to cart
1015.
Predatory marketing : what everyone in business needs to know to win today's consumer / C. Britt Beemer, with Robert L. Shook. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : William Morrow & Co., , c1997
Other title:
  • What everyone in business needs to know to win today's American consumer
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.800973 BEE.
Request article Add to cart
1016.
Analysis for marketing planning Donald R. Lehmann, Russell S. Winer. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 LEH.
Request article Add to cart
1017.
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Currency Doubleday, , c1997
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PEP.
Request article Add to cart
1018.
Opening Digital Markets : Battle plans and business strategies for Internet commerce Walid Mougayar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOU.
Request article Add to cart
1019.
How the Cadillac got its Fins : And other tales from the annals of Business and Marketing by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : HarperBusiness, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.0973 MIN.
Request article Add to cart
1020.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 CRA.
Place hold Request article Add to cart
Pages