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1021.
Analysis for marketing planning Donald R. Lehmann, Russell S. Winer. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 LEH.
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1022.
Enterprise one to one : tools for competing in the interactive age / Don Peppers and Martha Rogers. by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Currency Doubleday, , c1997
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PEP.
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1023.
Opening Digital Markets : Battle plans and business strategies for Internet commerce Walid Mougayar. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.872 MOU.
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1024.
How the Cadillac got its Fins : And other tales from the annals of Business and Marketing by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : HarperBusiness, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 338.0973 MIN.
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1025.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 CRA.
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1026.
Global Marketing Strategies Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
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1027.
Global Marketing Management by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1999
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.84 QUE, ...
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1028.
Global Marketing Strategy Susan P. Douglas, C. Samuel Craig. by Series: McGraw-Hill series in marketing
Edition: International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 DOU.
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1029.
Global Marketing : concepts, strategies, practice ; text and readings Syed H. Akhter. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Oh. : : South-Western College, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 AKH.
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1030.
Global Marketing Management Masaaki Kotabe, Kristiaan Helsen. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : J. Wiley, , c1998
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Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KOT.
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1031.
Global Marketing Management Warren J. Keegan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
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1032.
Global Business : Four key marketing strategies Erdener Kaynak, editor. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : International Business Press, , c1993
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KAY.
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1033.
Direct marketing management Mary Lou Roberts, Paul D. Berger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, NJ : : Prentice Hall, , c1989
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ROB.
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1034.
Data mining techniques : for marketing, sales, and customer support Michael J.A. Berry, Gordon Linoff. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1997
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 BER.
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1035.
Essentials of marketing research William G. Zikmund. by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth, TX : : Dryden Press, , 2003
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 ZIK.
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1036.
The practice of marketing research James E. Nelson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Kent Pub., , c1982
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 NEL.
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1037.
Environmental marketing : Strategies, practice, theory, and research Michael Jay Polonsky, Alma T. Mintu-Wimsatt, editors. by Series: Haworth marketing resources
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Haworth Press, , c1995
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 POL.
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1038.
Essentials of marketing research Del I. Hawkins, Donald S. Tull. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Toronto : New York : : Macmillan Pub. Co. ; Maxwell Macmillan Canada ; Maxwell Macmillan International, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 HAW.
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1039.
Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Wiley, , c1999
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 KUM.
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1040.
Export import Joseph A. Zodl. by
Edition: 2nd ed., rev. and updated.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : Betterway Books, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 ZOD.
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