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21.
Marketing strategy O.C. Ferrell, Michael D. Hartline, George H. Lucas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Harcourt College Publishers, , c2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FER.
22.
Human resource management John M. Ivancevich. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.3 IVA.
23.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Irwin/McGraw-Hill, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
24.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : : South-Western College Pub., , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 CZI.
25.
World Class in India A Case Book of Companies in Transformation by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin Books , 2001
Availability: Items available for loan: Alliance Ascent College (2)Call number: 338.0954 GHO, ...
26.
Strategic marketing David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 CRA.
27.
International management : managing across borders and cultures Helen Deresky. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.049 DER.
28.
Global Marketing Management by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1999
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.84 QUE, ...
29.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 KER.
30.
In search of European excellence : The 10 key strategies of Europe's top companies / Robert Heller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : HarperCollinsBusiness, , 1997
Availability: Items available for loan: Department of Commerce Library (1)Call number: 658.0094 HEL.
31.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 CRA.
32.
Management Communication Principles and Practice by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill , 1997
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.45 HAT.
33.
Information technology in a global business environment : Readings and cases Candace Deans, Jaak Jurison. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Danvers, MA : : Boyd & Fraser, , c1996
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.049 DEA.
34.
Global Marketing Strategies Jean-Pierre Jeannet, H. David Hennessey. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JEA.
35.
Global Marketing Strategy Susan P. Douglas, C. Samuel Craig. by Series: McGraw-Hill series in marketing
Edition: International ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 DOU.
36.
Global Marketing Management Warren J. Keegan. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Englewood Cliffs, N.J. : : Prentice Hall, , c1995
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
37.
Building the information-age organization : Structure, control, and information technologies by James I. Cash ... [et al.]. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Burr Ridge, Ill. : : Irwin, , c1994
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.4038011 CAS.
38.
Management international : cases, exercises, and readings Dorothy Marcic, Sheila M. Puffer. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: St. Paul, MN : : West Pub. Co., , c1994
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.049 MAR.
39.
International management : managing across borders and cultures Helen Deresky. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, N.Y. : : HarperCollins College Publishers, , c1994
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.049 DER.
40.
International management : text and cases Paul W. Beamish ... [et al.]. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Homewood, IL : : Irwin, , c1991
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.049 BEA.
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