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41.
A framework for marketing management Philip Kotler. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , 2007
Availability: Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.8 KOT, ...
42.
Meatball sundae : is your marketing out of sync? Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Portfolio, , 2007
Other title:
  • Is your marketing out of sync?
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 GOD.
43.
Marketing Management Text and Case by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2007
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 KAZ.
44.
Global marketing : foreign entry, local marketing & global management Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irwin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JOH.
45.
Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : Thomson/South-Western, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 QUE.
46.
Marketing Management by
Edition: 12
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Pearson Education , 2006
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 KOT.
47.
Strategic market management David A. Aaker. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : John Wiley, , c2005
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 AAK.
48.
Essentials of marketing Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2005
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LAM. Items available for reference: Alliance School of Business: Not for loan (3)Call number: 658.8 LAM, ...
49.
Basic marketing : A global-managerial approach William D. Perreault, Jr., E. Jerome McCarthy. by Series: McGraw-Hill/Irwin series in marketing
Edition: 15th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill, , 2005
Availability: Items available for loan: Alliance School of Business (2)Call number: 658.8 PER, ... Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PER.
50.
Marketing strategy : A decision-focused approach Orville C. Walker, Jr. ... [et al.]. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irvin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 WAL, ...
51.
The marketing plan handbook Marian Burk Wood. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2005
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 WOO.
52.
Essentials of marketing / Charles W. Lamb, Joseph F. Hair, Carl McDaniel. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson/South-Western, , c2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 LAM.
53.
Marketing Management in Practice by
Edition: 3
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Proffesional Education , 2005
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 BPP.
54.
International Marketing : Analysis and Strategy by
Edition: 4
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge , 2004
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 ONK. Department of Commerce Library (1)Call number: 658.84 ONK.
55.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Pearson/Prentice Hall, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.802 KER, ...
56.
Global Marketing : an interactive approach Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin Co., , 2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 GIL.
57.
Global Marketing Management Masaaki Kotabe, Kristiaan Helsen. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : Wiley, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KOT.
58.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 PET, ...
59.
Marketing Management in Practice Study Text by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Proffesional Education , 2004
Availability: Not available: Alliance Ascent College: Withdrawn (15).
60.
Marketing Management in Practice Practice and Revision Kit by
Edition: 2
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : BPP Proffesional Education , 2004
Availability: Not available: Alliance Ascent College: Withdrawn (15).
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