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781.
Marketing / Alexander Hiam with Linda G. Rastelli. by Series: Wiley pathways
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, NJ : : John Wiley, , c2007
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 HIA.
782.
Meatball sundae : is your marketing out of sync? Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : Portfolio, , 2007
Other title:
  • Is your marketing out of sync?
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 GOD.
783.
Marketing Management Text and Case by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Excel Books , 2007
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.8 KAZ.
784.
Marketing Research by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Wiley and Sons , 2007
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.83 AAK.
785.
Advertising and Promotion An Integrated marketing communications perspective by
Edition: 7
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill Publishing Company Limited , 2007
Availability: Items available for loan: Alliance Ascent College (1)Call number: 659.1 BEL.
786.
Does marketing need reform? : fresh perspectives on the future Sheth, Jagadish N, Rajendra S. Sisodia, editors. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Armonk, N.Y. : : M.E. Sharpe, , c2006
Online resources:
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 SHE. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 SHE.
787.
Waiting for your cat to bark? : persuading customers when they ignore marketing / Bryan Eisenberg and Jeffrey Eisenberg with Lisa T. Davis. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Nashville : : Nelson Business, , c2006
Other title:
  • Persuading customers when they ignore marketing
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 EIS.
788.
Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.805 ZEI.
789.
Marketing : concepts and strategies William M. Pride, O.C. Ferrell. by
Edition: Library ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Houghton Mifflin Co., , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PRI.
790.
Principles of marketing / Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2006
Online resources:
Availability: No items available.
791.
Principles of marketing Philip Kotler, Gary Armstrong. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2006
Online resources:
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.8 KOT.
792.
Global marketing : foreign entry, local marketing & global management Johny K. Johansson. by Series: McGraw-Hill/Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill Irwin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 JOH.
793.
Global marketing management : a casebook. by
Edition: 5th ed. / [edited by] John A. Quelch, Christopher A. Bartlett.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : : Thomson/South-Western, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 QUE.
794.
Consumer behavior Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson Business and Economics, , c2006
Availability: Not available: Alliance School of Business: Lost (1).
795.
Consumer behavior Roger D. Blackwell, Paul W. Miniard, James F. Engel. by
Edition: 9th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : : Thomson Business and Economics, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8342 BLA.
796.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Pearson Prentice Hall, , c2006
Online resources:
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 SOL, ...
797.
Marketing Roger A. Kerin ... [et al.]. by Series: McGraw-Hill/Irwin series in marketing
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : : McGraw-Hill/Irwin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (4)Call number: 658.8 KER, ...
798.
Marketing research : Within a changing information environment Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau. by Series: McGraw-Hill/Irwin series in marketing
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill/Irwin, , c2006
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 HAI.
799.
Marketing research essentials / Carl McDaniel Jr., Roger Gates. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hoboken, N.J. : : John Wiley, , c2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.83 MCD. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.83 MCD.
800.
International marketing Dana-Nicoleta Lascu. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, Ohio : : Atomic Dog Pub., , c2006
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.84 LAS.
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