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21.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ : : Pearson/Prentice Hall, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.802 KER, ...
22.
Human Resource management John M. Ivancevich. by
Edition: 9
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, , 2004
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.3 IVA. Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.3 IVA.
23.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by Series: McGraw-Hill/Irwin series in marketing
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : McGraw-Hill, , c2004
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.8 PET, ...
24.
Human resource management by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill , 2007
Availability: Items available for loan: Alliance School of Business (16)Call number: 658.3 IVA, ... Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.3 IVA, ... Not available: Alliance School of Business: Lost (2).
25.
Case Studies in Brand Management by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hyderabad : ICFAI Press , 2004
Availability: Items available for loan: Alliance Ascent College (1)Call number: 658.827072 ICF.
26.
Management Accounting Case Study by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Viva Books (P) Ltd. , 2003
Availability: Not available: Alliance Ascent College: Withdrawn (1).
27.
Technology management : text and international cases / Norma Harrison, Danny Samson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill, , c2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4062 HAR.
28.
Global Marketing Management Warren J. Keegan. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.84 KEE.
29.
Marketing strategy O.C. Ferrell, Michael D. Hartline, George H. Lucas. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Fort Worth : : Harcourt College Publishers, , c2002
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 FER.
30.
Human resource management John M. Ivancevich. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : McGraw-Hill/Irwin, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.3 IVA.
31.
Marketing management : Knowledge and skills J. Paul Peter, James H. Donnelly, Jr. by
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : : Irwin/McGraw-Hill, , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 PET.
32.
Marketing management / Michael R. Czinkota, Masaaki Kotabe. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati : : South-Western College Pub., , c2001
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.8 CZI.
33.
World Class in India A Case Book of Companies in Transformation by
Edition: 1
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Penguin Books , 2001
Availability: Items available for loan: Alliance Ascent College (2)Call number: 338.0954 GHO, ...
34.
Strategic management : building and sustaining competitive advantage / Robert A. Pitts, David Lei. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Cincinnati, OH : : South-Western College Pub., , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.4012 PIT.
35.
Strategic marketing David W. Cravens. by Series: The Irwin/McGraw-Hill series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : : Irwin/McGraw-Hill, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 CRA.
36.
International management : managing across borders and cultures Helen Deresky. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c2000
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.049 DER.
37.
Global Marketing Management by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Reading, Mass. : : Addison-Wesley, , c1999
Availability: Items available for reference: Alliance School of Business: Not for loan (2)Call number: 658.84 QUE, ...
38.
Strategic marketing problems : cases and comments / Roger A. Kerin, Robert A. Peterson. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. : : Prentice Hall, , c1998
Availability: Items available for reference: Alliance School of Business: Not for loan (1)Call number: 658.802 KER.
39.
In search of European excellence : The 10 key strategies of Europe's top companies / Robert Heller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : : HarperCollinsBusiness, , 1997
Availability: Items available for loan: Department of Commerce Library (1)Call number: 658.0094 HEL.
40.
Strategic marketing / David W. Cravens. by Series: The Irwin series in marketing
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chicago : : Irwin, , c1997
Availability: Items available for loan: Alliance School of Business (1)Call number: 658.802 CRA.
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