Brand Driven : The Route to Integrated Branding through Great Leadership

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Material type: Text

TextLanguage: English Publication details: London: Kogan Page, 2003Description: 334ISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Book	Alliance School of Business	658.827 LEP (Browse shelf(Opens below))	Available		A15360

Total holds: 0

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Previous	658.827 KUM Private Label Strategy	658.827 KUM World's Greatest Brands and Leaders 2015 -16	658.827 KUN Partnership Marketing	658.827 LEP Brand Driven	658.827 LEP Integrated Branding	658.827 LIG Six Rules for Brand Revitalization : Learn how companies like McDonald''s can re-energize their bran	658.827 LIN Brand Sense	Next

Brand Management(658.827)

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