Brand Driven The Route to Integrated Branding through Great Leadership
By: LEPLA, FJOSEPH.
Contributor(s): DAVIS, SUSAN V | PARKER, LYNN M.Material type: BookPublisher: London Kogan Page 2003Description: 334.ISBN: 0749437979.Subject(s): Branding | Driven | Great | Integrated | Leadership | route | through | BrandDDC classification: 658.827 LEP
|Item type||Current location||Call number||Status||Date due||Barcode||Item holds|
|Book||Alliance School of Business||658.827 LEP (Browse shelf)||Available||A15360|
Total holds: 0
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|658.827 KUM Private Label Strategy||658.827 KUM World's Greatest Brands and Leaders 2015 -16||658.827 KUN Partnership Marketing||658.827 LEP Brand Driven||658.827 LEP Integrated Branding||658.827 LIG Six Rules for Brand Revitalization : Learn how companies like McDonald''s can re-energize their bran||658.827 LIN Brand Sense|